Energy
is
freedom.
Abundant energy empowers people everywhere to live, grow, and lead more fullfilling lives.
A field worker in Sweetwater. A bitcoin miner in Pecos. A woman in Baghdad. Abundant energy might mean something different to each person. But for every one of us, abundant energy is freedom.
Pursuing Energy
Abundance
Energy is the input for human flourishing. The more energy people can access, the more they can thrive.
Energy comes from everywhere—the sun, the wind, and the rocks. Every source has value, and there is a smart, safe, responsible way to harness each one.
We believe there’s no such thing as too much energy, and that there are consequences when there isn’t enough.
That’s why we prioritize energy solutions that enhance reliability and affordability, ensuring we meet today’s needs while creating a future where everyone is empowered to realize their potential.
Cholla's Guiding Principles
These principles guide and inform the decisions we make as we pursue energy abundance for all.
No job should compromise one’s health or safety. That’s why every Cholla employee has“stop the job” authority. We strictly adhere to safety and environmental standards and continuously look for ways to exceed them where we can. We strive to be good stewards of the assets we manage, the resources we develop, and the relationships we build.
We thrive on the question, “What if?” At the same time, we are sensible about exploring our ideas. We experiment small to reduce uncertainty, build on each success, and learn quickly from mistakes. This not only ensures healthy progress but also accelerate growth
We expect everyone at Cholla to give and receive constructive feedback to improve themselves, the team, and the company. We ask ourselves and others, “What could I have done better?”
We approach our work with intention and purpose, driven by an intense focus that transforms goals into accomplishments. We encourage healthy deliberation to arrive at sound decisions, and then we fully commit to executing. Afterward, we make time to reflect, assess, and learn.
We practice listening to understand rather than listening to respond. Active listening helps keep us open to others’ perspectives and creates opportunities for collaboration and problem-solving. We also expect every member of the team to respectfully speak their mind—especially when they’re offering a divergent opinion or constructive feedback. What we say is just as important as how we say it.
We view business as a learning contest that constantly pushes us professionally and personally. Our work is not a series of transactions—instead, it is fertile ground for learning and innovation where every challenge is an opportunity for growth and every failure is a stepping-stone to success.
Fiercely Independent Thinkers
“The ultimate resource is people—especially skilled, spirited, and hopeful people endowed with liberty—who will exert their wills and imaginations for their own benefit and inevitably benefit the rest of us as well.”
– Julian Simon
The Cholla Way
This is how we show up and deliver on our promise of energy abundance for all.
If you’re for personal freedom, prosperity, and unlimited potential, join us.
We’re true wildcatters. Success comes through informed risk-taking and embracing failure. We surround ourselves with like-minded people and partners.
You’ll always know where we stand—and it will always be on the side of responsibility, respect, and empowerment.
Loyd Walter Powell, Jr.
1946 – 2021
During a career spanning nearly 50 years, Loyd W. Powell grew Cholla Petroleum, Inc. into one of Texas’ largest independent oil and gas exploration companies.
The Cholla Cactus
The Cholla [CHOY-ah] is one of the most popular and colorful species of cactus in the Southwest. Its blossoms appear in every conceivable shade of red, yellow, and gold. Along with its beauty, the Cholla cactus is known for its tenacity and longevity.
Cholla, Inc. has repeatedly overcome challenging times to become one of the most successful private oil and gas companies in the region. Inspired by the Powell family legacy—and driven by a bold, forward-thinking, resilient team—we will relentlessly pursue energy abundance to empower people in the communities where we operate and beyond.